Synopsis

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To help sell Refinitiv API's to potential enterprise customers, the senior sales team required a method of displaying Refinitiv API data that they could use during a pitch to demonstrate the breadth and richness of the data.

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To help the sales team I worked with API strategists to understand the data available and possible parameters available for each content set. These requirements were then used to design the interface allowing the sales team to easily configure and submit calls and receive data which could be displayed and interpreted by the audience. 

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To validate the requirements I presented screens to the developers and described interactions, this was to ensure that data could be displayed in the manner intended. Developers tested the requests to confirm what was possible.

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23rd Oct 2020: I am currently under NDA so unable to share the full UX story. The project is currently ongoing and designs are planned for completion in the coming weeks with user tests planned for the new year.

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The tool is also expected be repurposed for users to try out APIs as part of the decision making during the API discovery journey for potential self serve customers (depending on 2021 strategic decisions).