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Profile

A passionate UX Designer and lead with 25 years experience delivering solutions for major brands including; BT, Samsung, Vodafone, HSBC, NatWest, Refinitiv, LSEG, Orange, Deloitte (KeyTree), and Bang & Olufsen.

I have extensive hands on experience across the full UCD process and UX lifecycle — from discovery, ideation, prototyping, user testing to delivery and developer handoff within agile sprint cycles.I collaborate effectively with stakeholders at all levels, including Chief Officers, Product Owners, Project Managers, and delivery teams.

I take a client-facing approach to champion the user experience within product delivery, whilst ensuring business needs are represented. I have facilitated workshops and more often engaged with stakeholders in ad hoc ideation sessions to shape and define products. Where possible in my career, I’ve taken pride in mentoring graduates and junior designers, helping them build UX design thinking and craft skills within collaborative, agile environments

LSEG contract

Workspace Wealth

Aug - present

Currently providing UX design for the Wealth Management segment, collaborating with the product owner, product manager, and engineering team to deliver for the Advisor Dashboard. Areas include; AI capabilities for client account reports and contextual news, financial model authoring, dashboard improvements for client account discovery and analysis.sprints.​

FX

Apr - Aug 2025

Supported the Foreign Exchange product owner in delivering in accordance to the roadmap, designing UX solutions for; trade deal proposals, trade monitoring, order tracking, trade blotters, forwards grids, and managing trading defaults.

Asset migration

Jan - Mar 2025

Designed a dashboard & application to migrate and monitor LSEG customer data onto AWS from legacy platforms. Leading UX activities from research and stakeholder workshops to Figma prototyping and agile design delivery to developers and ensuring design quality and consistency.

Corporate Treasury

May - Dec 2024

Leading UX for Corporate Treasury on LSEG’s WorkSpace platform, I designed a dashboard application for Corporate Treasurers to monitor key financial data. Translating stakeholder insights into wireframes I then used WorkSpace component libraries to create polished prototypes to communicate solutions and vision to secure senior buy-in. I ensured my work aligned across Workspace streams to ensure consistency.

Financial Models

Apr - May 2024

Designed the front end for a Financial Model Lifecycle platform, enabling LSEG quant analysts and B2B customers to create, test, validate, and deploy models while integrating company and LSEG data. Mapped workflows, consulted stakeholders, and iterated designs to streamline the lifecycle, optimise tasks, track progress, and introduce automation and AI, delivering a clear, efficient UX across onboarding, model build, testing, validation, and deployment.

HSBC contract

Personnel Monitoring

Aug 2021 - Feb 2023

Led UX design for an internal HSBC application tracking employee activity, delivering validated workflows, wireframes, and UI designs while collaborating with the product owner and development team to ensure accessibility, brand consistency, and streamlined component reuse.

Optimised sign-off processes between personas, minimising bottlenecks and accelerating internal approvals.

Created an ecosystem that increased internal adoption and satisfaction scores.

NatWest contract

Product Pages

Feb 2021 - Aug 2021

Led UX/UI across three NatWest products, creating and iterating user journeys and prototypes while ensuring compliance and technical feasibility, and initiated journey mapping that identified pain points and optimised flows, contributing to higher conversion and lower bounce rates.

Increased the product owners understanding and appreciation for UCD lead principles and processes.

 

Designs increased conversion rates and reduced bounce rates.

Refinitiv contract

API Developer Portal

Oct 2018 - Dec 2020

Led UX design for Refinitiv’s API Developer Portal re-platform, mapping siloed API products, identifying pain points, and delivering tested Sketch designs and InVision prototypes that integrated stakeholder feedback and supported a cohesive design system.

Enhanced product adoption, with testing and iteration ensuring portal usability for both internal teams and external API consumers.

Keytree contract

API Developer Portal

Sep 2019 - Jan 2020

(was splitting time with Refinitiv)

Led UX for Keytree’s engagement with Tarmac to modernise their ordering and dispatch system on SAP, defining the vision and delivering a proof-of-concept prototype. Captured workflows through stakeholder sessions and depot staff workshops, translating insights into user requirements, epics, and low-fidelity screens, iterating designs via Axure while ensuring technical feasibility in collaboration with SAP experts.

Streamlined depot workflows by translating user insights into a prototype, reducing manual steps and errors.


 

Delivered a working proof-of-concept in Axure, enabling rapid review, feedback, and alignment with technical feasibility.

Orange

Business Services

Sep 2013 - Sep 2018

As Lead Design Manager at Orange, I applied UCD, UX, and Design Thinking to deliver products across Europe, managing 2–3 projects simultaneously while planning budgets, hiring designers, and overseeing design activities to ensure successful delivery. I also facilitated user testing in Paris to validate concepts, iterated designs based on feedback, and delivered solutions across platforms including mobile, tablet, desktop, and connected services such as payment apps, security tools, chatbots, and smart city initiatives.

Provided mentorship to junior and graduate UX designers, fostering skill development, design thinking, and effective collaboration within agile teams.



 

My UX design Improved the desirability of Orange products and provided innovation for new concepts  for the business.

Orange Labs

Research & Development

Sep 2009 - Sep 2013

At Orange Labs, I led UX design and innovation initiatives exploring how mobile devices and network data could create smarter, more connected experiences. I proposed UX enhancements for flagship products such as Orange Wednesday, Orange Cash, and Orange Money, and developed future-vision storyboards showcasing seamless interaction between devices, environments, and user data to inspire new branded engagement opportunities.

Provided mentorship to junior and graduate UX and visual designers.

 

Provided the UX and design for a community action app that went on the win awards and gained endorsement from the Prime Minister and Government.

Icon Mobile | Vodafone contract

Vodafone 360

Jan 2008 - Mar 2009

British Telecom contract

Post Office POC

Jan 2007 - Dec 2007

Samsung Design Europe | Bang & Olufsen contract

Serenata Mobile Phone

Apr 2006 - Sep 2006

BT Openworld, Retail

Content Portal | Broadband Products | Business Services | BT Events

Oct 2000 - Apr 2006

Education

1997 - 2000

BA Hons, Graphic & Multimedia Design

1996 - 1997

Foundation Art & Design

1994 - 1996

A Levels

Courses

2018

Post UX Workshop

2015

Agile Training

2014

3 day Axure prototype training

2014

Eva Lotta - Sketching the Experience

2014

Agile process for Design

2011

ThoughtWorks - Agile & UCD Training

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