DESIGN PROCESS | portfolio

Discover & Empathise

Every design starts with research. It’s all about finding out about the client, their company and who the target audience is. Mapping out potential features in the early stages of a project is just as important as working out customer journeys and how people will interact with the company / product or service being designed.

Interviews | Expert review | Benchmark research | Seek to understand | Non-judgemental

Plan & Define

Planning is about creating a logical architecture for the design that has input from the whole team. Everyone’s input is considered and brought to the table. From here a product / service MVP can be created with a roadmap that will help validate concepts and features during delivery & launch.

Personas | Role Objectives | Decisions | Challenges | Pain Points

Sketch & Ideate

It is said a picture paints a thousand words and having layouts and user journeys laid out in wire-frame for all to view is a great communication tool. It helps make sure all the logic designed actually works and forms the backbone of the interactive prototypes to come.

Design & Prototype

This is where everything starts to come to life. Whether it’s the visual look or being able to walk through the user journeys as designed. The prototyping stage gives the rapid start to a program that helps keeps costs down and quality up.

User Testing

You can never know how a product or service will perform in the real world until you release it but user testing helps to minimise the risk of failure and the likely hood of success. It also gives verifiable evidence that can be used to iterate your prototype, helps to validate features and can even be used to alter project deliveries.

Prototyping | Design iteration | Concept Validation

Develop & Launch

Once a final MVP has been produced & tested we are ready to launch. Once out in the real world, it will be the analytics that have been built into the design that will tell us how well it is performing. From this data plus ongoing benchmarking we can make decisions on what in-life improvements can be made to make it more successful.

Track & analyse data | Benchmark product | Create wish lists
| Phased improvements |Future anticipations